Hyundai Gets What it Gives With Copycat Cars

by Richardson ~ November 24th, 2006. Filed under: China, Korean Culture.

Hyundai is considering legal action against the Chinese manufacture of an SUV that has some strong design similarities to the Santa Fe (H/T Nomad). The Huanghai SUV was unveiled at the 2006 Beijing Auto Show:

Hyundai vs. Huanghai
Hyundai Santa Fe - - - - - Huanghai SUV

However Hyundai should not be so quick to condemn. Consider the Sonata, which ‘borrowed’ some design elements from Jaguar S and X-types:

Hyundai and Jaguar (front view)
Hyundai Sonata - - - - - Jaguar

Hyundai and Jaguar (rear view)
Hyundai Sonata - - - - - Jaguar

Pot – Kettle – Black.

11 Responses to Hyundai Gets What it Gives With Copycat Cars

  1. James J. Na

    Why would they want to copy Jaguar???!!! The thing is UNRELIABLE!

    I think Hyundai may be angling for the Jaguar look, but Toyota-Honda (Camry/Accord) reliability.

  2. Pelagius

    And their 07 Santa Fe looks suspiciously like an Infiniti FX35

  3. James Na

    Well, it can try to look like one, but it is not an Infiniti FX35… I know, I have the latter (and, yes, it is a sweet ride).

    BTW, there is an interesting article about the Chinese auto industry in The Economist. I will excerpt when I have some time.

  4. Hong Yongshin

    What’s ironic is that this Chinese automaker is on the Yalu River just over the border from Korea, in Dandong. My guess is that its management is made up of some ethnically Korean members. It may just be an innocent affection for the creativity of the homeland. And as far as litigation is concerned, the game in the Middle Kingdom is not played by global rules.

    Get a grip Hong..you are talking as if unification has already become a done deal.

  5. HungFu

    Well, since day one the idea at Hyundai was to give people the same think as the more POPULAR car brands but at a price they can afford. So yes they do look alot like other cars, thats the point. But the standard features are what you pay extra for with HONDA,NISSAN and the like with HYUNDAI they come with them.

    If your asking yourself does he work for Hyundai?

    Yes I do.

  6. Richardson

    The point is not value, but hypocrisy.

  7. Kevin

    We haven’t seen anything yet. Just wait until China (the kings of copying) ramps up its auto industry. The world will be flooded with cars that are marginally as good as the best selling brands, but at about 2/3’s the price.

    Richardson…. I’ve been gone for about two months and am glad to see the blog is doing well. I didn’t know if the end of KL would leave a successful alternative.

  8. MrChips

    I might be the aesthetically challenged one in the bunch but all cars look like they come out of the same cookie cutter mold these days. As long as no one else starts pumping out ‘63 Stingrays or ‘69 Fastbacks and to take away from that classic American look.

    Me? I’ve got my eye on the Dodge challenger concept car set to come out in ‘08. Let’s see ‘em xerox that piece of machinery, hemi and all.

  9. Richardson

    Thanks, Kevin. Also check out Joshua’s blog, freekorea.us.

  10. James J. Na

    I’m sorry the days of handcrafted cars are over MrChips.

  11. Chinese Auto Manufacturers Copy German, Korean Models at DPRK Studies

    […] North Korea Turns 59  3 Jack, Richardson, Jack Asides »  Late last year Hyundai was up in arms over a Chinese car manufacturer copying their Sante Fe. Now BMW and Daimler-Chrysler are looking at […]

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